How to Immigrate to Canada as a Sales Representative

Due to growing labour market shortages across the country, certain sectors of the Canadian economy are in crucial need of skilled workers. These vacancies are listed by the government or specific provinces as being in-demand according to the National Occupation Classification (NOC) which determines where an occupation falls according to the immigration streams offered in relation to the qualifications of the candidate. With plans to welcome over a million immigrants into the workforce by 2021, now is the time to apply for immigration while the shortages are still expanding.

One of the in-demand occupations listed by several provinces and territories across Canada is being a Sales Representative. You can apply to work in this occupation through a number of immigration programs, assuming you are eligible for the stream you apply for. Read more below to find out how to immigrate to Canada as a Sales Representative and what the different benefits are.

Why a Sales Representative?

Immigrate to Canada as a sales representative.

To become a sales representative in Canada, you will need a Bachelor’s degree as well as at least two years of working experience in your field. The average salary for this position in Canada ranges from $33, 000 to $67, 000 per year, depending on the amount of experience you have. You could also be earning commission depending on what you specialize in. Being proficient in more than one language will also put you ahead of others, especially in Canada’s two official languages, English and French.

Some provinces are in dire straights, taking up to 45 days (in some cases longer) to fill vacancies. It’s estimated that there are over 12, 000 jobs available in this occupation across Canada with many being in the country’s major centres. Have a look below at the different occupations that fall under the title Sales Representative.

Sales Representative Classifications
NOC CodeOccupation Title
6211Retail Sales Supervisors
6221Technical Sales Specialists
6222Retail & Wholesale Buyers
6231Insurance Agents & Brokers
6232Real Estate Agents & Salespersons
6235Financial Sales Representatives

In terms of the overall classification of a Sales Representative, it falls under the letter ‘B’ on Canada’s occupation list. This signifies that the field is skilled with unskilled occupations such as truck driving or cleaning falling under the letters C and D. You can read more about jobs in Canada for unskilled workers on our blog.

Ways to Immigrate

Immigrate to Canada as a sales representative.

There are plenty of ways to immigrate to Canada including studying in Canada and applying for sponsorship from a relative or spouse through the Family Class program. However, the main avenues for immigration for skilled workers are the federal programs and the Provincial Nominee Program (PNP).

Provincial Nominee Program

The PNP was created to address specific labour market concerns in the different provinces and territories across Canada. 11 out of 13 participate in this program, each offering its own streams for skilled, unskilled and semi-skilled workers. The following streams can help you to immigrate to Canada as a Sales Representative.

Provincial Nominee Programs Suitable to Sales Representatives
  • Alberta Express Entry Stream
British Columbia
  • Skills Immigration
  • Express Entry British Columbia
  • Skilled Worker
  • Skilled Worker Overseas
New Brunswick
  • Express Entry Labour Market Stream
  • Skilled Workers with Employer Support
Newfoundland & Labrador
  • Newfoundland and Labrador Express Entry Skilled Worker
  • Skilled Worker Category
Nova Scotia
  • Nova Scotia Experience: Express Entry
  • Nova Scotia Labour Market Priorities
  • Skilled Worker Stream
  • Human Capital Category
  • Employer Job Offer Category
Prince Edward Island
  • PEI PNP Express Entry
  • Labour Impact Category
  • International Skilled Worker Category
Northwest Territories
  • Employer Driven Program
  • Yukon Express Entry (YEE)
  • Skilled Worker

Express Entry System

The Express Entry system was created in 2015 to fast-track the federal programs to a processing period of six months or less in order to address growing labour market concerns. The programs are the Federal Skilled Worker Program, the Federal Skilled Trades Program and the Canadian Experience Class.

To apply for one of the programs, candidates need to create an online profile that details their background. This profile is then scored according to the Comprehensive Ranking System (CRS) which is a set of criteria that is detailed below. The points are totalled and the profiles are entered into the Express Entry pool where the highest-scoring candidates are pulled during draws that typically happen every two weeks. These draws result in an Invitation to Apply (ITA) for permanent residence in Canada.

CRS Criteria Awards Points For:

  • Age
  • CLB Language proficiency (English and French)
  • Level of Education (In and outside Canada)
  • Work Experience (In and outside Canada)
  • Arranged employment
  • Provincial Nomination achieved
  • Siblings living in Canada as permanent residents/citizens
  • Your spouse’s profile (if married)

How We Can Help You


We use three Regulated Canadian Immigration Consultants (RCICs) to provide you with a professional assessment before you choose your route of immigration. Obtain your skilled worker visa by adopting a personalized immigration strategy which will advise you on which program to apply for, what documents to submit and when the deadlines are for each.

They have all been through the application process themselves and can ease all your fears about starting over in a new country. Get help that other applicants don’t necessarily have and set yourself apart from the rest.

Sign up with us to get started on your journey to immigrate to Canada as a sales representative. With over 60 different programs available, using an RCIC gives you the best possible opportunity to achieve a successful ITA for permanent residence.